Improve Your Business in 2015!

Did you invest in your service or product and experience growth in your business in 2014, or did you take “the easy route” again this year? Maybe you are wondering what I mean by “the easy route.” Well, if you did nothing new to attract new customers, you took “the easy route.” If you have a product or service you created and allowed it to go unnoticed again this year, you took “the easy route.” If you hired no help, or hired help that was below par in order to save a few dollars and ended up with little or no results and a sub-standard website or administrative provider, you also took “the easy route.”  So you get the idea of what “the easy route” is now, right?  One thing is true about the easy route –  it’s easy for sure! The other truth about the easy route is that it’s not useful or productive at all for growing or sustaining a business. In fact, in every aspect of your life, personal and professional, the easy route is only good for one thing – NOTHING!

Do not despair! You can use your brand new calendar to start fresh with a new attitude and a new way of doing things!

If you are trying to do everything alone, the first thing you should do is retain excellent help for the areas of your business where you are needing help.  You can not do it all! As with anyone you hire for anything in your life, experienced and dependable people usually charge more; that’s the bad news, or that’s how you might look at it…if you are looking to take “the easy route.”  The good news is these people can be worth their weight in gold! If you choose to hire help from websites that are offering workers from other countries that can work below a living wage by USA standards then you will get what you pay for, and if you are willing to settle for that in your business you will have saved a few dollars.  Ask yourself at what cost.

You put time, experience and your sweat and tears into the creation of your product or service.  Think carefully about how you want it to be represented online.  Do you want a cut-rate shoddy website, for example, or do you want a website that is built correctly and operates with ease of use for potential customers visiting your site? Do you want social media posts with errors in the language and punctuation online for the public to see? What kind of online image does that create for your company? Do you want someone working with you who cares about nothing but getting paid, or do you want a person filled with ideas and passion for helping you succeed?

Once you find an excellent service provider who takes an interest in your product, treat the person with respect.  Listen to their advice and ideas. You are paying them for their experience and knowledge, so step back and let them do what they do best!  One thing you should not be constantly concerned about is the cost of every little thing! Start with what needs to get done to move your business forward! If you are always asking about the price instead of who can get the tasks done and done well, you may want to evaluate if you have the “right stuff” to be a small business owner.  Also, it is very belittling to people when you are constantly asking them to perform tasks for a lower rate or to perform additional services for free.  You don’t want to work for free or for less money than the value you have placed on your service or product, right? Neither do those people who are hired to support you!

Taking “the easy route” is so 2014!  It’s time to take a new look at what is important to you for growth in your business! Instead of asking how much something will cost, ask how much you are going to lose by not getting it done. How much are you losing by paying someone a few dollars less? How many sales have you lost by not getting your mailings out to your list? If you think you saved some money by not allocating these tasks out to a service provider with expertise in these areas, please think again.  You are doing nothing, or the minimum, to move your business forward.  When you do nothing, you get nothing! You can go out to another dinner or two this month or buy more new clothes and electronic devices, but have you increased your business? How much did you sell? How many new people learned about your business?

It’s time to re-think your business plan and your priorities. It’s time to change the way you are doing the things that are not working for you and may even be working against you.  It’s time to trust. It’s time to re-evaluate.  It’s time to get some help. It’s time….

Happy New Year!

How You Do Anything….

Have you ever heard the statement, “how you do anything is how you do everything” ?  Well, it is very true, and how you do anything and everything is very important when talking about the success or failure of your small business.

Because how you do anything is how you  really do, do everything,  you should not be trying to do everything yourself.  

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For example, if you are not known for being proactive in getting tasks done at home, are you really the best person to be organizing your business schedule?

If writing is not your strong point, and you often fall behind in answering your personal mail because of this, should you be the one responsible for answering emails from customers and potential customers?

 

 

 

If you are not so great with handling your household budget and finances, should you be the one taking care of your company’s bookkeeping?

The answer to all of the above questions is probably no because HOW YOU DO ANYTHING IS HOW YOU DO EVERYTHING! Your attitude and skills are not going to magically change because you are performing a work task instead of a personal task; that never ever happens!  Believe me, I know!  

Part of having success in your business is to know when it’s time to ask for help.  Why not start  2014 with getting real about who you are and what your strengths and limitations are? Then, find someone who is good at those things that you are not so good at, bring them on board and watch what happens!!

 

Debbie

 

 

 

Make Easy Money Shopping Online!

I hope all of you had a wonderful Thanksgiving Day!  I usually post hints and tips for small businesses, but today is all about the shopping, and so I wanted to let all of you know about Ebates!  If you do a lot of online shopping, you will love getting cash back every three months for doing just that!  Click here and get signed up today before you order anything!!!

Make some money while you shop online! All of the retailers you know and love are participating on this site. All you have to do is enter the store through the Ebates site, and you are done! Earn 5%, 8% and even 10% cash back on all your purchases. Every three months you receive a check in the mail or a Paypal deposit, the choice is yours. I started using this at the end of last year, and I have already been paid close to $75 just for…..shopping! Yes, it’s true. Click the link, create and account and remember to always enter your store of choice through the Ebates site. That’s it! No fuss, no tricks, no scams….just money back!

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Turn Your Vision Into Your Business!

Let me ask you a few questions:

What gets you excited?  What do you LOVE doing? Do you have an idea about starting a business doing what you LOVE?

If you are like most people you can easily answer the three questions above without difficulty.  So now that you have the answers, what do you do with these thoughts?  Hmmm…

The difference between the people who actually take action and get their small business up and running and those who just keep it all “in their head” is ACTION.  We all have hundreds of ideas and thoughts in our heads on a daily basis, but not all of the ideas and thoughts become actions…they stay in our mind as thoughts and ideas.  Now, that’s not a totally bad thing.  Please don’t get me wrong!   The thoughts and ideas are where everything stems from, initially. The only problem is that the things you think about and the ideas you have can not become your reality without your ACTION.  

What small steps can you take today to make something start to happen? The simplicity of it may surprise you!  Would you believe that something as basic as writing the ideas down on a piece of paper, or typing them into a Word document on your computer, is an ACTION step?  Really?  Yes!  Just the action of taking your thoughts from your head and putting them in writing is taking ACTION to turn your vision into your business! Why not take that first step today?  You have to start somewhere, right? 

“Vision without action is a daydream. Action without vision is a nightmare.” Japanese Proverb

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Have a productive day!

Turn Your Passion Into Your Business

Is your business built around something you are passionate about, or is it just built around something you thought could possibly make money? Yes, this really does matter! If you are passionate about something, throwing all of your time, energy and money into marketing it won’t feel like a chore or a drain. You must LOVE what you are doing in order for your small business to take off and thrive.

For example, selling costumes for dogs might seem like a market where the sales of new products are exploding, but if you don’t love dogs then you would only be selling the costumes in the hope of making money.  This would affect how you operate in just about every aspect of the business.

On the other hand, if you are an absolute lover of dogs, the way you look at that costumes and how you market them will be coming from a place of love and passion for dogs, not greed.  It’s true!

I have seen this principle in motion time and time again with my clients.  I have worked with people who are absolutely in love with what they do or sell, and I have worked with other people who created something just because they thought it would sell.  Because they thought it would sell, and they were not really that interested it the item themselves, they barely tried to do anything to sell it, and they really had no interest to put any money into marketing the item either.  This is a sad way to run a business.  Imagine creating something and not being willing to spend even the smallest amount of money or energy to get it sold?

Be authentic, and come from a good place in all that you do.  This is so important for the success of your business!

 
“One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you.”      Jeff Bezos, Founder and CEO of Amazon.com

 

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Facebook And Story Bumping – Good For Marketing!

Have you heard about the newest Facebook feature, “story bumping,” and why it’s a GOOD thing for marketing?

Oh, so that’s what’s been going on!
For the longest time, new posts would be visible to a user first and would be prioritized over older stories; this meant that older stories would likely get buried at the bottom of the newsfeed, never to be seen again (at least not without an extensive scrolling and re-reading old posts session). Not anymore!

Now, when a post is commented on, it gets moved up to the top of the newsfeed. This is GOOD news because it means as you gain new followers on your page who will read through your engaging and relevant content to see what your company is all about, and post a comment, the post moves back to the top! Of course, if you are not posting interesting and engaging material then nobody will comment on it, and it won’t get moved back to the top, and will remain “buried.” Your call.

 

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