Did you invest in your service or product and experience growth in your business in 2014, or did you take “the easy route” again this year? Maybe you are wondering what I mean by “the easy route.” Well, if you did nothing new to attract new customers, you took “the easy route.” If you have a product or service you created and allowed it to go unnoticed again this year, you took “the easy route.” If you hired no help, or hired help that was below par in order to save a few dollars and ended up with little or no results and a sub-standard website or administrative provider, you also took “the easy route.” So you get the idea of what “the easy route” is now, right? One thing is true about the easy route – it’s easy for sure! The other truth about the easy route is that it’s not useful or productive at all for growing or sustaining a business. In fact, in every aspect of your life, personal and professional, the easy route is only good for one thing – NOTHING!
Do not despair! You can use your brand new calendar to start fresh with a new attitude and a new way of doing things!
If you are trying to do everything alone, the first thing you should do is retain excellent help for the areas of your business where you are needing help. You can not do it all! As with anyone you hire for anything in your life, experienced and dependable people usually charge more; that’s the bad news, or that’s how you might look at it…if you are looking to take “the easy route.” The good news is these people can be worth their weight in gold! If you choose to hire help from websites that are offering workers from other countries that can work below a living wage by USA standards then you will get what you pay for, and if you are willing to settle for that in your business you will have saved a few dollars. Ask yourself at what cost.
You put time, experience and your sweat and tears into the creation of your product or service. Think carefully about how you want it to be represented online. Do you want a cut-rate shoddy website, for example, or do you want a website that is built correctly and operates with ease of use for potential customers visiting your site? Do you want social media posts with errors in the language and punctuation online for the public to see? What kind of online image does that create for your company? Do you want someone working with you who cares about nothing but getting paid, or do you want a person filled with ideas and passion for helping you succeed?
Once you find an excellent service provider who takes an interest in your product, treat the person with respect. Listen to their advice and ideas. You are paying them for their experience and knowledge, so step back and let them do what they do best! One thing you should not be constantly concerned about is the cost of every little thing! Start with what needs to get done to move your business forward! If you are always asking about the price instead of who can get the tasks done and done well, you may want to evaluate if you have the “right stuff” to be a small business owner. Also, it is very belittling to people when you are constantly asking them to perform tasks for a lower rate or to perform additional services for free. You don’t want to work for free or for less money than the value you have placed on your service or product, right? Neither do those people who are hired to support you!
Taking “the easy route” is so 2014! It’s time to take a new look at what is important to you for growth in your business! Instead of asking how much something will cost, ask how much you are going to lose by not getting it done. How much are you losing by paying someone a few dollars less? How many sales have you lost by not getting your mailings out to your list? If you think you saved some money by not allocating these tasks out to a service provider with expertise in these areas, please think again. You are doing nothing, or the minimum, to move your business forward. When you do nothing, you get nothing! You can go out to another dinner or two this month or buy more new clothes and electronic devices, but have you increased your business? How much did you sell? How many new people learned about your business?
It’s time to re-think your business plan and your priorities. It’s time to change the way you are doing the things that are not working for you and may even be working against you. It’s time to trust. It’s time to re-evaluate. It’s time to get some help. It’s time….
Happy New Year!